We’re very excited to announce that Onepager is now live and open to anyone in need of a simple, great looking website. We have a lot of new features and enhancements planned for Onepager, so be sure to follow us on Twitter and Tumblr.
Just recently GA released plugins to support social engagement measurement. I think this is a great addition since it’s imperative to track how users share your content via social networks (think: quality referrals.) Noticeably, Google+ is already integrated into GA, and I’ve already encouraged…
Lately I’ve been talking to a lot of Startup Entrepreneurs. I absolutely love it. I get to meet some really interesting, passionate,(and broke) people working on exciting ideas.
However, there is one pet peeve I’ve started to develop lately: it is talking to Entrepreneurs that are trying to pivot and customer develop way into a problem/solution/business.
Life is too fucking short for you to just be following the motions of Entrepreneurship in hopes of finding product market fit and making a million dollars. In fact, you will not succeed. And even if you happen to make a million dollars by doing this, you still won’t succeed because you won’t feel fulfilled.
I think startups should start by first finding their “movement” and then follow that up with finding their “business model.”
This means that you have to start from within and figure out that one thing in this world you want to fix or change. And you have to stick to it. And you have to work toward building a movement that will change it. It may take you 3 to 4 different startups to finally getting around to changing that one thing, but atleast you’ll stand for something.
Search for your movement. Don’t search for any ole’ business model. That’s for MBAs.
Everytime someone signs up for a paid plan in Tout (http://www.toutapp.com), my iPhone makes a “CHA-CHING” noise — the sound of a cash register.
I had to hack this solution together using a Gmail filter and the Notifire app but I absolutely love it. The more people I share this hack with — the more interesting and compelling I find this idea.
I think every Startup Founder should be “optimizing for the Cha-Ching” — they should find that ONE key metric for their business (mine happens to be money in the bank) and get notified every time it happens. It’s pretty powerful.
It serves to be your barometer of progress, your instant feedback loop, and a great reason to scream “DRINKS ON ME” as the Cha-Ching sound goes off on a random night when you’re getting drinks with friends because you just put some money in the bank.
I left the confines of Silicon Valley this weekend and spent time in Cleveland for a family wedding. I love weekends like this because not only does it let me see people I deeply love all in one place, it also let’s me interact with a lot of really smart yet normal people and get a pulse on the real world.
Oddly, throughout the whole weekend, the one name that kept coming up over and over in random conversations was RIM. While iPhones and Androids are quite popular amongst our family, there is still a strong contingent of people that still love and hold on dearly to their Blackberries. And, as I continued to update people on how things at Tout are going as we try to become the future of Business Email, the conversation inevitably lead to “So… You’re thinking hard about email… What do you think will happen to RIM?”
I shared some basic predictions without really thinking hard about it. In my mind, I had just written off RIM ever since I upgraded to the IPhone4 about a year ago (yes, I held on for pretty long).
BUT… that all changed on our ride back to NYC. My Dad, a serialentrepreneur, a generally quiet guy, and a hardcore Blackberry user,calmly said “You should make RIM an offer they cannot refuse.”
"If you’re the future of business email, then they are the dinosaurholding on for dear life. You should make them an offer they cantrefuse.”
I was kind of stumped. Generally, I pride myself in being able to take a step back and catch on to macro trends like this. But, I completely missed RIM.
We had stopped for a coffee break, but I couldn’t really focus. His simple statement got me thinking. How could RIM survive?
An iced coffee, and a few tweets later, it came to me. It started to synthesize in my head….
I could see RIMs strengths and how it could survive…if it so played it’s cards right.
Here’s how RIM can still survive:
My Dad loves his Blackberry. It has the shittiest web browser, terrible apps, but an absolutely fantastic email experience (still).
RIM is not going to win in the mobile OS game. RIM is not going to win in the mobile hardware game either.
However, RIM still has a wealth of experience in building email software. It has the BIS Server installed in hundreds of thousands (millions maybe?) of enterprises giving them secured access to email. It still has a loyal base of Blackberry email users and even users that switched to iPhone or Android that still look back at their Blackberry email days fondly.
RIM can potentially survive if they choose to build the most badass mobile email client on the iPhone and Android.
If RIM transforms into strictly a software company that builds a better mobile email client, then they can survive.
Otherwise. They will die.
Will they do it? I don’t know. But… The world does need a better email experience and a better email client — and we are working on it at Tout.
RIM may or may not choose to survive — but don’t worry — one way or another, we are going to make Email fun and awesome again with Tout.